Is TikTok Becoming the Newest Search Engine?
“I don’t know. Google it,” a phrase most people have heard or said at least once. While there are other search engines out there, none compare to the hold that Google has on us – …
Core Web Vitals: Simple Explanation
In June 2021, Google began rolling out a Page Experience Update that measures how visitors view and use your website as a ranking signal. The goal of the Page Experience Update is to reward websites …
Optimizing Your Google Business Listing During COVID-19
While our lives and businesses have been surrounded by uncertainty as we navigate COVID-19, there are steps you can take to make sure your customers have up to date, accurate information about any changes or …
Share Your Reviews With Google’s Marketing Kit
If you’re a business owner, you know how important it is to get new, positive reviews on your business listing. New reviews can influence a customer’s decision to buy from you, and are one of …
What are Remarketing or Retargeting Ads? A Simple Explanation.
More than ever, many of our clients and prospects are mentioning remarketing or retargeting ads. While they have somewhat of an idea as to what they are, they are still a bit confused. After searching …
Mobile-First Indexing & SEO
In Google’s attempt to make the web more mobile-friendly, they will be changing the way they rank websites for their search results. You may have heard the term mobile-first indexing. But there seems to be …
Optimizing Your Facebook Business Page
Optimizing your Facebook Business page can be a helpful tool to distinguishing your business from your competitors. Your page can be the first impression of your business and therefore should represent your brand. It is …
How To Create A Link To Your Google Reviews in 2020
*Updated July 24, 2020 For local businesses, Google My Business (aka Google Maps listings) reviews are key. They are one of the first things that show up when someone Google’s your business name or, in …
How To Use Text Messaging On Your Google Listing
Today pretty much everyone prefers texting over calling. Google understands this. Therefore, they added a new feature to their Google My Business platform that allows people to text a business as opposed to calling them. …
What Are Google My Business Posts? And How Do I Create One?
Within the last week or so, a “Posts” feature was added to Google My Business* dashboards. This new post feature allows businesses to let the public know about upcoming events, products and services, special offers, …