St. Louis AdWords Management Services
Pay-Per-Click (PPC) Advertising is a quick way to get your business at the top of the search results if you are willing to pay for clicks to your website or calls to your business.
On July 24th, 2018, Google AdWords changed its name to Google Ads. The new Google Ads brand represents the full range of campaign types available, including Search, Display, and Video ads.
For the purposes of this page (and site), we continue to refer to Google's Search Ads as Google Adwords because that is still what most people call it.
Pay-Per-Click Ads are typically displayed at the top of the organic search results (aka free clicks section). The most common form of Pay-Per-Click Advertising is Google AdWords.
What is Google AdWords?
AdWords is an online auction where you bid on a specific set of keywords and pay a specified price whenever your ad is clicked. When your ad is clicked, the searcher will land on your website (or call your business) and you will be charged for that click. Sounds simple, right? Whoever pays the most gets the top position? Not exactly. There is a lot more to it than that. If you are unaware of how AdWords actually works, you could end up paying more per click than necessary.
Continue below to learn more ...