What Is Pay-Per-Click Advertising?
Pay-Per-Click (PPC) Advertising is a quick way to get your business at the top of the search results if you are willing to pay for clicks to your website or calls to your business.
Pay-Per-Click Ads are typically displayed at the top and the right side of the natural/unpaid search results. The most common form of Pay-Per-Click Advertising is Google Adwords.
What is Google Adwords?
Adwords is an online auction where you bid on a specific set of keywords and pay a specified price whenever your ad is clicked. When your ad is clicked, the searcher will land on your website (or call your business) and you will be charged for that click. Sounds simple, right? Whoever pays the most gets the top position? Not exactly. There is a lot more to it than that. If you are unaware of how Adwords actually works, you could end up paying more per click than necessary.
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